Female Superheroes Featured in Breast Cancer Detection Ads
Associação da Luta Contra o Cancer (ALCC) in Mozambique uses female superheroes in their ad campaign to promote self breast examinations for breast cancer prevention. These ads depict torsos of Wonder Woman, She-Hulk, Storm, and Catwoman performing breast examinations.
The ad copy states:
"Nobody’s immune to breast cancer. When we talk about breast cancer there are no women or super women. Everybody has to do self-examination monthly. Fight with us against the enemy and, when in doubt, talk to you doctor."
Photo Credits:
Advertising Agency: DDB, Maputo, Mozambique
Creative Directors: Anderson Lima, Zeca de Oliveira
Creatives: Sara Vale, Christiano Vendramine, Erick Vasconcelos
Illustrator: Maísa Chaves
Graphic producers: Faruk Issufo, Mauro Mussagy
Planner: Cristiana Oliveira
Accounts: Vasco Rocha, Christine Ramela, Fernanda Neves
Media: Khida Ismael
Published: December 2011
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ReplyDeleteThe ads are a brilliant idea. They affirm the fact that every woman - even the healthiest and the strongest ones (even moms who are superheroes in real life ) can develop breast cancer. Thumbs up on that.
ReplyDeleteI loved these ads! I saw them awhile back and thought they were awesome!
ReplyDeleteThat is awesome that they are using hero's to bring awareness to this cause! Any attention is great!
ReplyDeleteThis is a very neat idea! I really like it, and it will definitely catch someones attention!
ReplyDeleteThank you for sharing!!
~Ola
I love these ads! Great idea!
ReplyDelete