Saturday, October 20, 2012

Pin It

Get Gadget

Superheroes Featured In Breast Cancer Detection Ads

Wonder Woman

Female Superheroes Featured in Breast Cancer Detection Ads

Associação da Luta Contra o Cancer (ALCC) in Mozambique uses female superheroes in their ad campaign to promote self breast examinations for breast cancer prevention. These ads depict torsos of Wonder Woman, She-HulkStorm, and Catwoman performing breast examinations.


The ad copy states:

"Nobody’s immune to breast cancer. When we talk about breast cancer there are no women or super women. Everybody has to do self-examination monthly. Fight with us against the enemy and, when in doubt, talk to you doctor."

October is Breast Cancer Awareness month and these ads are a clever way to grab your attention and remind you of the importance of self-breast exams. The Heroines' ads were originally published back in 2011.


Photo Credits:
Advertising Agency: DDB, Maputo, Mozambique
Creative Directors: Anderson Lima, Zeca de Oliveira
Creatives: Sara Vale, Christiano Vendramine, Erick Vasconcelos
Illustrator: Maísa Chaves
Graphic producers: Faruk Issufo, Mauro Mussagy
Planner: Cristiana Oliveira
Accounts: Vasco Rocha, Christine Ramela, Fernanda Neves
Media: Khida Ismael
Published: December 2011

Enhanced by Zemanta


  1. This comment has been removed by a blog administrator.

  2. The ads are a brilliant idea. They affirm the fact that every woman - even the healthiest and the strongest ones (even moms who are superheroes in real life ) can develop breast cancer. Thumbs up on that.

  3. I loved these ads! I saw them awhile back and thought they were awesome!

  4. That is awesome that they are using hero's to bring awareness to this cause! Any attention is great!

  5. This is a very neat idea! I really like it, and it will definitely catch someones attention!

    Thank you for sharing!!