Saturday, October 20, 2012

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Superheroes Featured In Breast Cancer Detection Ads


Wonder Woman

Female Superheroes Featured in Breast Cancer Detection Ads


Associação da Luta Contra o Cancer (ALCC) in Mozambique uses female superheroes in their ad campaign to promote self breast examinations for breast cancer prevention. These ads depict torsos of Wonder Woman, She-HulkStorm, and Catwoman performing breast examinations.

Catwoman

The ad copy states:

"Nobody’s immune to breast cancer. When we talk about breast cancer there are no women or super women. Everybody has to do self-examination monthly. Fight with us against the enemy and, when in doubt, talk to you doctor."

She-Hulk
October is Breast Cancer Awareness month and these ads are a clever way to grab your attention and remind you of the importance of self-breast exams. The Heroines' ads were originally published back in 2011.

Storm



Photo Credits:
Advertising Agency: DDB, Maputo, Mozambique
Creative Directors: Anderson Lima, Zeca de Oliveira
Creatives: Sara Vale, Christiano Vendramine, Erick Vasconcelos
Illustrator: Maísa Chaves
Graphic producers: Faruk Issufo, Mauro Mussagy
Planner: Cristiana Oliveira
Accounts: Vasco Rocha, Christine Ramela, Fernanda Neves
Media: Khida Ismael
Published: December 2011


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6 comments:

  1. This comment has been removed by a blog administrator.

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  2. The ads are a brilliant idea. They affirm the fact that every woman - even the healthiest and the strongest ones (even moms who are superheroes in real life ) can develop breast cancer. Thumbs up on that.

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  3. I loved these ads! I saw them awhile back and thought they were awesome!

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  4. That is awesome that they are using hero's to bring awareness to this cause! Any attention is great!

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  5. This is a very neat idea! I really like it, and it will definitely catch someones attention!

    Thank you for sharing!!

    ~Ola

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